Networking in the Music Biz (part one)
It’s Not Only Who You Know...

It is a widely acknowledged truth that networking, the life-blood of any industry is predicated on the clichéd and worn out phrase “It’s who you know”.   Clichéd or not, this has
never been more true than how things tend to play out in the music biz.
As an indie artist, while attempting to unleash your talent to an unsuspecting world, it may become clearer that the who you know aspect becomes all the more crucial. According
to acclaimed networking expert Susan Roan, it’s not only who you know, but rather, WHO KNOWS YOU that makes all the difference. This is akin to understanding both sides of
the music industry coin.

Naturally, the progression of thinking is that if you know someone, then naturally they would know about you. One does not necessarily follow the other.

Ask yourself: How many people know about my music outside of family and friends. Of those, how many know you and your music well enough for them to be considered a fan?

those career-building, exposure-rich gigs are you gathering those names as people come in the door for your list, and in turn rewarding these people with preferred fan status?  
those career-building, exposure-rich gigs are you gathering those names as people come in the door for your list, and in turn rewarding these people with preferred fan status?  
airplay, songs in T.V. shows or are being interviewed on community and main stream radio , and/or have showcases lined up or are serious contenders at indie awards. Having a
monthly newsletter keeps you in constant contact with everyone. Even a small tidbit of news to say – “Hey –we’re in the studio and working on some new hot tracks and
Relationships are built over time. Over time your audience will feel that they do know you.
working with this amazing producer!” Or,  “we’re being interviewed on this station at this time.” It’s always good to see the progression that some of the artists on my list are getting
airplay, songs in T.V. shows or are being interviewed on community and main stream radio , and/or have showcases lined up or are serious contenders at indie awards.
Relationships are built over time. Over time your audience will feel that they do know you.